While I don’t believe in quick fixes when it comes to business, I do believe there are key things that make or break a business. Most of the time, these things are overlooked because they seem small and don’t feel like “revenue-generating” tasks, but not all of those tasks are about sales and marketing.
When you break down your financial goals and what you need to do to increase profitability and the overall health of your business, it often comes down to one thing: your process.
For me, this was absolutely true. When I look back over the last 5 years and how I’ve grown Current to a multi-six figure business that has allowed me to work with amazing clients and start other business ventures, it’s because of my design process.
A streamlined and strategic design process allows you to stay in your genius zone and produce better results for your clients which increases client retention and revenue… it allows you to show up as the expert and position you more professionally, which sets expectations and boundaries upfront and doesn’t cause issues later in the project, which overall allows you to be more profitable in your business.
In today’s episode we’re talking about the importance of a streamlined + strategic design process, how it directly correlates to hitting your revenue goals + the next steps you need to take in order to create a design process that works for you.