“Why do I need branding?” is an objection I hear from designers all the time. Branding is why you buy that specific $130 pair of leggings, are loyal to your local coffee shop, and make buying decisions based on aesthetics & ethics. That is all branding.
But what makes a solid brand? What is the true value of branding for your business? This is what I’m exploring in today’s episode.
Behind The Design Podcast
Get real BTS talk and unfiltered advice in your ears.