It’s one thing to have a beautifully designed website, but if it doesn’t function properly and it doesn’t convert, then it doesn’t matter. These five pillars to a high-converting website are tried and true, after doing tons of market research (everything from Facebook Polls, to Instagram Lives, to going through multiple online courses).

You might be surprised to hear that these five pillars have nothing to do with fonts, mood boards, and your site’s overall design. We’re going to explore the importance of positioning, so you can make sales happen! Let’s get to it.