Meet Sophia
When Sophia first came to me, she was doing everything “right” on paper. She had clients, a team and was doing around €100K a year. And she was completely, utterly exhausted.
She was working 50–60 hours a week with a 3-year-old at home in part-time school hours. Her evenings were swallowed by scope creep and she barely had weekends.. She kept getting sick from the pressure and stress and her marriage was running on fumes. The hardest part was that she was booked out and STILL not profitable.
She had tried a 3-month life coaching program and a business mentoring program before, but neither hit the mark. The life coaching didn’t touch her business structures. The business mentoring didn’t understand how agencies work or what it actually means to build one as a mom.
The Decision: Finding Someone Who’d Walked the Talk
Sophia knew she was looking for another mom with an agency background who had done it herself. She wasn’t interested in theory or generic business advice.
“You walked the talk. Your life vision is pretty similar to mine and you are doing exactly the steps to bring you there — I knew you would help me too.”
She joined The Studio Mastermind first, then continued into 6 months of private 1:1 coaching. Her goals going in were clear: break through the €100K plateau, get more profitable, and (most importantly) actually build the life she knew she was capable of.
What We Worked On Together
Phase 1: The Mastermind — Structure First
Using our signature course, Studio Growth Accelerator and The Studio Mastermind, Sophia rebuilt her entire financial foundation. She restructured her pricing (raising her brand packages from €2,800 to €5,600 and eventually up to €9,600 for premium clients), got clear on her numbers, and started eliminating the scope creep that had been bleeding her dry.
The vicious cycle of undercharging and overworking started to break, which allowed her to grow her team and then focus her efforts on marketing.
Phase 2: 6 Months of 1:1 — Systems + Mindset
The private coaching phase went deeper in optimizing her team structure, building real systems, and doing the mindset work that makes all of it stick. My 1:1 coaching is high-touch point, with a call every single week where I’m in your business and holding you accountable every single day. It’s where women in business quantum leap.
During this time, Sophia built out a full-time team of 3 employees covering 90 hours of work per week, which is work she had previously been doing almost entirely herself (!!!!!).
She also shifted her service model from branding sprints (one week) to full timelines (4–5 weeks), giving her more breathing room per project and room to raise rates.
“LOVED every single 1:1 with you. And miss you so much! I will definitely be coming back for my next quantum leap!”
The Turning Points
Sophia described more “aha moments” than she could count, but two stuck with her most:
“Your vision is a place to come from.” Not a destination to grind toward, ut something to operate from, every day.
“Trust the season.” She had been pushing constantly, then wondering why she had nothing left. Reframing business phases as seasons gave her permission to move differently depending on where she was and stop treating rest like failure.
The results speak for themselves.
Revenue:
- From €100K (plateaued for 2 years) → €200K in 2025
- Already nearly at €200K within the first 5 months of 2026 & on track for €500K. Nearly 5x in 3 years. Mindblowing!!
Rates:
- From €2,800 per branding → €5,600 standard, €9,600 for premium clients
Team:
- From solo + freelancers → full-time team of 3 (90 hours/week)
- Team is now taking over client communication, eliminating Sophia from the process so she can focus on business development
Hours:
- From 50–60 hours/week → 30–40 hours (and working toward 20–30)
Bookings:
- Booked out 2 months in advance
Cash reserves:
- From €0 at month end → stable €30K rainy day fund (working toward €90K)
Life:
- Strict about weekends and actually keeping them
- Started gardening and going to the farmers market weekly as part of her “vision unraveling”
- Taking a 2-week vacation while her team keeps the studio running
“DO IT — no questions asked. There is no other way to quantum leap this fast while also working on your work-life balance and being present as a mum.”
Key Wins at a Glance
✔ Doubled annual revenue in 2 years (€100K → €200K) ✔ Doubled her package pricing (€2,800 → €5,600, up to €9,600) ✔ Built a full-time team of 3 ✔ Reduced hours from 50–60 to 30–40 per week ✔ Booked 2 months in advance ✔ Built a €30K cash reserve ✔ Taking her first real 2-week vacation — with the business running without her
Ready to Completely Shift Your Reality?
If you’re in the thick of it right now, fully booked, undercharging, running on empty, and wondering how long you can keep going, Sophia’s story is proof that it doesn’t have to stay this way.
You don’t need to work more, but someone who gets what it actually means to build an ambitious business as a mom and meets you where you’re at.
[Work with Olivia →] https://byoliviaaustin.com/coaching
Comments +
Comments