Come on in, have a seat on the couch in my office. There’s large white walls, vibrant rug accents, artwork from my travels and too many plants to count. Acoustic chill Spotify playlist is on, there’s a candle burning and bright, natural light seeping through the windows.
A freshly brewed cappuccino has just been handed to you.
Can you feel it?
Open.
Artful.
Down-to-earth.
Minimal.
That’s how we approach branding, through feelings.
We are emotional consumers. So when you can determine how you want your audience feel through every touch point with your brand, you’re able to build an aligned foundation that connects with your ideal clients and aligns with your message.
Sound a bit woo for you? Sure, it might be, but this is where art meets strategy. Where we dive deep into your competitors, goals, market positioning and target audience and translate your brand strategy into visuals that feel like home.
Think about your website and online presence FEELING like you, your message. Think about how that would convert.
When you use this kind of strategy called sensory branding you start to create a brand that feels like home & who doesn’t want to work a brand that is welcoming and approachable? In fact, if you’re brand does not create this kind of sensation you are actually losing clients and revenue as we speak.
So, here is my challenge to you. Sit down at your desk, grab your favorite notebook & fine point pen and spend the next 30 minutes journaling so that you can create a brand or adjust your brand so that it evokes the right feelings.
Here are 5 journal prompt questions to start with:
Which of the five senses is most important to you & your brand? Ex: visuals, touch, scent, etc.
How do you want someone to feel when they first land on your social media pages or website?
If you had a physical office or storefront, what would it look like?
When someone has a conversation with you, how do you want them to feel after?
What are five words that best describe your style?
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